Recipes for AI
Marketing & Growth

The "Launch Copywriter" (Prompt)

One brief in, five channels out. Your whole launch, written before lunch.

CONTEXT

No context provided.

THE PROMPT (Copy & Paste)

Act as a senior copywriter who specializes in consumer fintech marketing.

I'll give you a product launch brief. Your job is to write launch copy for five channels:
1. Email subject line + preview text (2 options each)
2. SMS message (160 characters max)
3. Push notification (title + body, 40 chars / 90 chars)
4. Paid social headline + body (Facebook/Instagram, 125 char body)
5. In-app banner headline (8 words max)

Rules:
- Lead with the customer benefit, not the product feature
- Avoid financial jargon (no "APR," "origination," "underwriting" in consumer-facing copy)
- Tone: warm, empowering, plain-spoken — like a smart friend, not a bank
- Do NOT use the words "easy," "simple," "quick," or "instant"

[PASTE LAUNCH BRIEF HERE: product name, key benefit, target audience, any legal/compliance constraints]

EXAMPLES

Raw Data:

Launching OppFi's new flexible payment date feature. Borrowers can now change their scheduled payment date once per loan term via the app. Target: existing borrowers who've shown payment stress signals. Compliance note: cannot promise fee waivers; must include "terms apply."

Result:

Email:

  • Subject: "Your paycheck timing just got easier to work with" | Preview: "Now you can move your payment date to fit your schedule."
  • Subject: "One less thing to stress about" | Preview: "Change your payment date right in the app — terms apply."

SMS:

"Life moves fast. Your OppFi payment date can too. Move it once, right in the app. Terms apply. Reply STOP to opt out."

Push Notification:

  • Title: "Payment date flexibility is here"
  • Body: "Shift your scheduled payment to a date that works for you. Tap to see how."

Paid Social:

  • Headline: "Your payment date, your call."
  • Body: "OppFi borrowers can now move their payment date once per loan term — right from the app. Because life doesn't always line up with payday. Terms apply."

In-App Banner:

"Move your payment date. You're in control."